Comments on: What were they thinking? http://quixoteviews.com/2009/03/16/what-were-they-thinking/ A business perspective for those who see things as they can be and are committed to creating a new reality. Thu, 05 Jan 2012 07:35:00 +0000 hourly 1 http://wordpress.com/ By: chuckmattina http://quixoteviews.com/2009/03/16/what-were-they-thinking/#comment-132 Mon, 23 Mar 2009 20:49:08 +0000 http://quixoteviews.com/?p=137#comment-132 Good suggestion. The trend is to “break it and fix it”, but I agree with you – sometimes a good, iconic package that supports your brand position should be left alone!

Thanks for the feedback…

]]> By: Lindsey http://quixoteviews.com/2009/03/16/what-were-they-thinking/#comment-131 Mon, 23 Mar 2009 17:37:15 +0000 http://quixoteviews.com/?p=137#comment-131 All is not lost because this new design certainly generated buzz throughout the media and shows that PepsiCo is listening and more importantly reacting to consumer feedback. Apparently they are keeping the cool orange shaped squeeze top too! My suggestion: If it’s not broken, don’t fix it!

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